Ancillary Lines
is the area where all of our product lines are born and nurtured. The AUTO/MARINE SOAKER®
is a good example. Customer demand led us to design a little bigger than hand sized thirsty sponge that would hold and retain enough soapy water for big cleanup jobs ...the ”SOAKER®
#10 “Big & Thirsty” was born. Soon, most of our retailers (in all areas but one) reported sales of that sponge were ahead of projections. The exception was Retailers that had hardware and automotive sections, they were FIVE fold ahead of projections!. We quickly found out that the ”SOAKER
® #10 “Big & Thirsty” was slightly misnamed for it’s number one use was as a car and truck sponge, thus the name today. The Ancillary Product Lines outlined below deliver the same overall strength, quality and features that you expect from all SOAKER® sponges. Each of the lines formulations and hands on selection meet the specific requirements of the Vertical Market they represent. ”Yesterday’s vertical market is tomorrows new marketing opportunity”. The demand for our Ancillary Lines’ products increase every day. We are constantly reviewing these demands in the design process for new product. From time to time new lines are born, the newest of these is the SPOGO Line, for those who really want to help the planet. What was an Ancillary Line yesterday, the OTerra® Line, is fast becoming one of our bigger and more popular lines. Demand and customer feedback have produced a host of DIY products that make painting and decorating easier and have made the OTerra® Line what it is today. | ||||||||||||||||||||||
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| The R&D on these lines continues. We are particularly looking to expand each of these lines based on our customer demand. The current models in the Ancillary Product Lines can increase very quickly. Those changes will be reflected on this Web Site, often before the changes can be passed along the distribution chain. The linked pages will provide you with the fuller details, alternate uses as well as some trade hints and tricks. Should your local retailer not carry one or more of the items you see here, then check out other brick & mortar Retailers in your area or the WWW Retailers listed on this site. | |||||||||||||||||||||
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